Privacy Policy

Your Privacy is important to us. We take it seriously. Our Privacy Policy describes how we collect, use, and share your Personal Information whenever you visit, make a purchase from Big Picture Thinking (the “Site”), or obtain advisory services from us. When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information. 

Confidentiality and Non-Disclosure

We take confidentiality seriously. Our confidentiality and non-disclosure terms can be found in our Terms of Service.

What Personal Information do we collect on our Site?

When you visit the Site, in order to enable the Site to deliver you a positive experience, it automatically collects certain information. We refer to the Site technological ability to automatically-collect information, about your device, as “Device Information.” The Device Information collected includes: information about your web browser, IP address, time zone, some of the cookies that are installed on your device; as well as, the web pages, products, and search terms you visit. The Site uses all of your Device Information to seamlessly deliver you an easy to use and seamless shopping and purchasing experience. 

We collect Device Information using the following technologies:

• “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org .

• “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

• “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you including: your name, billing address, payment information (including the type of payment used, credit card numbers, and expiration dates), email address, phone number, We also collect simple descriptors about the consultation, such as: appointment date, appointment time, industry, breadth, type and topic. We refer to this information as “Order Information”.

How do we use your Personal Information?

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for appointments, best matching your topic requests with our Elite Advisors, and providing you with invoices and/or order confirmations).

Additionally, we use this Order Information to:

• Communicate with you;

• Screen our orders for potential risk or fraud; and

• When in line with the preferences you have shared with us, provide you with information or advertising relating to our services

We use the Device Information that we collect to:

• Screen for potential risk and fraud (in particular, your IP address),

• Improve and optimize our Site for your benefit (for example, by generating analytics about how our customers browse and interact with the Site we can improve the speed and ease of use of the Site for your specific browser such as iOS),

• Determine future improvements to the Site that will elevate your web experience (for example, add a new web page that provides a better experience than the existing page based on our collective browsing patterns),

• Assess, and analyze the success of our operational performance,'

• Analyze our marketing and advertising campaigns performance and future.

Do we share your Personal Information?

From the Site, we share Personal Information only with the third parties we use to support our website platform. We do not sell, or share, your Personal Information with any other party than those listed. We use the SquareSpace website platform to power our online store. You can read more about how SquareSpace uses your Personal Information here: https://www.squarespace.com/privacy. We also use Google Analytics to help us understand how our customers use the Site so we can ensure our Client experience is operating successfully. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. Additionally, you can also opt-out of Google Analytics at: https://tools.google.com/dlpage/gaoptout.

In the unlikely event that we are compelled by law, we may be required to share your Personal Information. These events include, but are not limited to the following: to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights relating to our business and operations.

Do we use behavioral advertising?

To understand more about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/ understanding-online-advertising/how-does-it-work. As described above, we may use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.

You can opt out of targeted advertising by using the links below:

• Facebook: https://www.facebook.com/settings/?tab=ads

• Google: https://www.google.com/settings/ads/anonymous

• Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized- ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/ .

Can we enable “do not track” on the Site?

No. Our site is powered by the SquareSpace platform, and we do not own the rights to alter that code. Therefore, we cannot alter the Site’s data collection and use practices when we see a Do Not Track signal from your browser.

What are your rights?

If you are a European resident, you have the right to access Personal Information we hold about you, and to ask that your Personal Information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States, as is the SquareSpace platforms technological process. You may learn more about the SquareSpace platform here: https:// www.shopify.com/legal/privacy .

How long do you retain data?

When you place an order through the Site, we will maintain your Order Information for our records in accordance with our record retention policies unless and until you ask us to delete this information.

Do you change this Privacy Policy?

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

Contact us

For more information about our privacy practices, or if you have questions, or if you would like to make a complaint, please contact us by e‑mail at compliance@bigpicturethinking.com. You may also contact us by mail using the details provided below:

Privacy Compliance Officer
Big Picture Thinking
3130 N Harwood St | Suite 807
Dallas TX 75201, United States